What we do..
The idea behind a tutorial is to allow an individual to learn how to accomplish a given task independently. Whether dealing with a basic, intermediate or advanced concept, the ideal tutorial will skilfully guide the user through the steps to accomplish the desired task, while explaining the process in an easily understood fashion. After completing the tutorial, the user should be able to repeat the task unassisted.
Text, workbook exercises and videos are all effective methods of providing that guidance, and are often used in combination. At Lesson Group, we realize that different people respond more to various styles of teaching, so we will often provide both textual and video tutorials on the same topic. Some topics may even offer a mastery test in order to ensure that the student has fully grasped the process.
We always welcome our users’ critiques, as user responses help us to constantly improve the quality of our library. Constructive criticism, suggestions and questions are an integral part of that improvement process.
William Cross
SEO, Website Marketing & Programming
William has been marketing web businesses for over 13 years. Starting with the webs largest programming portal at the time, and continuing on to many other webmaster geared websites. He is an expert in website optimization and marketing and has the experience in diverse industries ranging from metal buildings to maritime law that shows in how he handles clients' websites the same as he would his own. William is also a co-founder at the SEO Shop, an SEO consulting and design firm. William’s passion is lean, mean code.
Terry Van Horne
SEO, Internet Marketing, Search & Social Technology
Terry has been working in SEO since 1996, in one form or another. He’s watched the internet grow from text-only in the early days to the data-rich environment it is today, and has developed highly successful SEO and marketing campaigns for many large clients. His passion is Web Standards, and to that end, he established SeoPros in 2003, which later funded and continues to fund OSEOP an Ontario registered NFP Organization.
Sheldon Campbell
SEO, Content Strategy, Copywriting, Rep. Management
Sheldon began studying SEO in 2003, and when he retired from his business management consulting business in 2008, began his copywriting and content strategy work in earnest. In early 2011, he transitioned Doc Sheldon’s Clinic to agency status, serving his clientbase in North America, Europe, Australia and Asia. Sheldon has over thirty years of experience as a professional copywriter in print, bolstering his SEO copywriting and content strategy focus.
